I’ve always
enjoyed Gregg Wallace as a presenter of Professional
Masterchef, since I like his rhetorical stance as the ‘ordinary bloke’
(former Covent Garden grocer, as it happens) in this world of high-end dining,
Michelin stars, genuine culinary expertise and fabulous social snobbery.
So it’s been interesting to watch him on the BBC2 series Inside the Factory, which has been
running since 2015 and in which he goes into giant food factories of various
kinds and investigates their physical processes. We saw him enthusing over cherry bakewell production
the other week, and tonight it was croissants in a French factory. What issues will the ‘ordinary bloke’ raise
here?
This TV genre
might well be described as ‘factory-porn’, since it’s the erotics of mechanical
process that so excites Gregg Wallace.
The speed of the machines, the huge quantities of ingredients, the
complexity of manoeuvres entailed, the staggering number of final units
produced – all have our man in raptures as, donning a white overall and with
his bald head oddly wrapped up in a hair net, he gets stuck in with the workers
and is allowed to pull levers, check gauges and taste samples. These vast edifices seem to operate with
extraordinarily few human beings, from what we are allowed to see.
What dear
old Gregg never poses are any of the questions William Morris floats in his ‘A
Factory as It Is and as It Might Be’. How
long is your working day? (It shouldn’t
be more than four hours, in Morris’s view).
What is the balance between sensuously-creative and necessary-mechanical
elements in the work you do? What are
the environmental consequences of this production process? Whose economic interests does it serve? In what ways does the immediate environment
of the factory itself enhance human well-being and dignity through – in
Morris’s examples – gardens, libraries, social spaces, and so on? Gregg Wallace’s food factories might offer
their skilled technicians rather more than an Amazon warehouse does its
zero-hours contract workers, but all the big Morris questions about large-scale
social production are sedulously avoided.
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